Other Businesses

Pirelli Eco Technology

Pirelli Eco Technology is the Group company that operates in the diesel vehicle and heating plant emissions control technology sector. Its head office is located in Italy, and it has commercial offices in major European countries.

In metropolitan areas, it is becoming increasingly urgent to find effective solutions for the reduction of air pollution, especially particulates – i.e. all those solid and liquid substances that are suspended in the air. One of the principal sources of particulate in urban areas are combustion processes in heating plants or in the endothermic engines of vehicles.

Direct action on these sources represents the most effective and immediate solution for improving urban air quality. Pirelli Eco Technology is focused on providing concrete, sustainable solutions to the problem of reducing these emissions, particularly the Feelpure™ filtering system.

Pirelli Eco Technology has been producing and developing Feelpure™ filtering systems since 2004 as mufflers to substitute the original equipment mufflers on diesel engines.

They can reduce the mass of diesel engine PM10 emissions by over 90% and NO2 emissions by 50% on average.

Feelpure™ solutions are developed both for original equipment (used on new vehicles) and as retrofit systems for vehicles already on the road, with solutions that are applicable to all diesel EURO0-EURO5 engines operating at any speed.

Pirelli Ambiente

Pirelli Ambiente is actively engaged on energy and environmental issues, and offers solutions for sustainable development through its subsidiary Pirelli & C. Ambiente S.p.A., among other entities. By recovering urban solid waste through its associate Idea Granda, Pirelli Ambiente produces HQ-SRF, a high-quality fuel developed and patented with the contribution of Pirelli Labs. Through Solar Utility, Pirelli Ambiente holds an equity interest in the Danish group Greentech, which is active in the renewable energy field (wind and photovoltaic power). All the photovoltaic plants previously constructed by Solar Utility have been contributed to this associate. Pirelli Ambiente Site Remediation offers solutions for management of environmental problems by conducting environmental due diligence.

Green&CO2 operates in the building energy certification and energy consumption streamlining fields to reduce pollution emission.

PZero fashion

PZero is the luxury brand extension that is active in the field of industrial design for apparel.

The attention and care dedicated to researching cutting-edge materials and technological solutions, both in terms of design and eco-friendliness, represent the Green Performance strategy taken by Pirelli with initiatives like PZero.